What We Love About Chase-Durer

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by: belindacooperson
Total views: 9 - Word Count: 524 - Date: Sun, 19 Jun 2011

While many brands have adopted the complex exterior look of a pilot's timepiece, few actually deliver on the technology. Chase-Durer watches are some of the few that deliver on both looks and functionality. These are professional grade models designed in conjunction with the users themselves. The company spent many hours consulting with aviators of all types before finalizing their designs. The brand then went on to create models for SCUBA divers, race car drivers and the military with the same commitment to these hard-working consumers. The general public can also have access to the technology of this brand at an unprecedented price. What We Love About Chase-Durer These timepieces are the real thing. Chase-Durer watches are in use with a number of elite military groups including the USAF Thunderbirds and US Air Force Academy pilots. Combat pilots use these timepieces along with civilian pilots. There is nothing phony about this brand. Months were spent in research and development, collaborating with both civilian and military pilots. Only when the founders felt that all an aviator's technical needs would be met did they go into production with a product. The result is a finely-tuned Swiss-made timepiece that rivals or exceeds anything made by a higher priced brand. The look of this brand is different from most others of the same quality. Some models have a rugged and tough exterior that contradicts the fine workmanship within. Others have a more refined appearance in keeping with their Swiss heritage. The lineup of products covers a wide range, from 18kt gold to nearly indestructible stainless steel. Pricing has perhaps been the biggest innovation from Chase-Durer. The founders strive to maintain a price that is accessible to the brand's intended users. They have done so by cutting the large profit margins of some Swiss brands in favor of selling at what the founder calls a fair price. Some Things We Don't Like About Chase-Durer A fair price doesn't necessarily mean a budget price. These are still fine quality, Swiss-made timepieces and they won't be available at a local discount store. They are also highly technical. While a pilot or Special Forces soldier may regularly require many of the included features, the average buyer is paying for technology he won't be using. As a younger brand, this company does not yet have the established heritage that some of its competitors have built through generations of hard work. It has yet to be seen how well their value will stand up to the harsh test of time. History of the Brand Only founded about a decade ago, this brand is a relative newcomer. Still, it is the fastest growing American watch company. The company was founded by Brandon and Marianne Chase along with their Swiss partner, Stefan Durer. Their intent was to fill the timepiece needs of professional pilots with a high quality, high-tech device without driving the price tag sky-high. They spent months designing their products with input from many professionals. The final product was so successful that the company was able to expand its line to include models designed to suit the technical needs of other technical professions as well.

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Chase Durer watches are not cheap but guarantee you buy a real aviator watch, not just a shiny design with no real features.

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